中国对外传播在维基百科平台中的机遇与挑战  

Opportunities and Challenges of China’s Foreign Communication in the Wikipedia

作　　者：甘莅豪 翁彬婷[2] Gan Lihao;Weng Binting

机构地区：[1]暨南大学新闻与传播学院 [2]华东师范大学国家话语生态研究中心,上海200241 [3]美国加州伯克利大学

出　　处：《社会科学》2019年第6期3-13,共11页Journal of Social Sciences

基　　金：国家社科基金项目“中国国家形象在维基百科条目中的建构与重塑研究”(项目编号:18BXW006);华东师范大学精品力作培育项目“公共突发事件政府道歉行为的话语传播研究”(项目编号:2017ECNU-JP011)的阶段性成果

摘　　要：作为全球传播力与影响力最大的协同参与式互联网百科平台,维基百科一方面为中国拓宽对外传播路径、树立大国形象、提升国际话语权带来新的机遇,另一方面也给中国对外传播工作带来挑战。机遇表现为:为中国适应全球传播格局重构提供良好契机;为“讲好中国故事”提供国际性平台;为中国网民更好地融入国际社区创造条件等。挑战表现为:维基百科条目内容对中国存在大量偏见与误解;涉华议题在多语种维基百科中缺乏系统性整理与维护;维基百科社区缺乏有影响力的亲华网络编辑;传统对外传播话语模式无法适应维基百科社区。基于此,中国对外传播亟待鼓励网民参与维基百科平台的编辑活动,积极培养维基平台意见领袖,在遵守国际话语规则的同时讲好中国故事。As the Internet encyclopedia platform with the greatest global communication power and influence, Wikipedia, on the one hand, brings new opportunities for China to broaden its external communication path, establish its image as a great power, and enhance its international voice. On the other hand, it also brings challenges to China's external communication work. The opportunities are as follows, such as providing a good opportunity for China to adapt to the restructuring of the global communication pattern;offering an international platform for China to "tell a good Chinese story";creating chances for Chinese netizen to better integrate into the international community, etc. The challenges are as follows: Wikipedia entries have a lot of prejudices and misunderstandings about China;Chinese-related issues are not systematically organized and maintained in multilingual Wikipedia;the Wikipedia community lacks influential Chinese-friendly online editors;and the traditional mode of external communication discourse can not adapt to the Wikipedia community. Based on this, it is urgent for China's external communication to encourage netizen to participate in the editing activities of Wikipedia platform, actively train Wikipedia opinion leaders, and tell s*China stories while abiding by international discourse rules.

关 键 词：维基百科 对外传播 国际话语权 国家形象 讲好中国故事 

分 类 号：G206[文化科学—传播学]