网络舆情信息受众的观点阐述风格描述方法研究  

Research a Method of Opinion Elaboration Style Description for Network Public Opinion Audience

作　　者：周昕[1] 高俊峰[2] 黄微[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022 [2]北华大学图书馆,吉林吉林132013

出　　处：《情报理论与实践》2019年第6期77-82,共6页Information Studies:Theory & Application

基　　金：教育部人文社会科学研究青年基金项目“网络舆情场内信息受众的观点分析与情感极化管控研究”的成果之一,项目编号:17YJC870006

摘　　要：[目的/意义]文章提出网络舆情受众的观点阐述风格描述方法,为获取受众个体的情感表现模式,净化网络空间提供依据。[方法/过程]通过设置阐述行为的定量描述元素来测定目标受众的观点阐述表现。在此基础上引入古希腊气质类型理论,将描述元素的解构测定表现作为前提条件,实现目标受众观点阐述风格的标定:[结果/结论]预定义的观点阐述类型之间存在部分交叉,导致个别舆情受众同时具备一种以上的阐述行为表现方式。[Purpose/significance ] The article puts forward a Method of Opinion Elaboration Style Description for Network Public Opinion Audience.[ Method/process ] Provide the basis for getting the emotional expression pattern of audience and purifying the network space. The opinion elaboration performance of the target audience is quantified by set a series of quantitative description elements of elaborate behavior. On this basis, the theory of temperament type from Greek is introduced, The qualitative description of the Opinion Elaboration style is realized by using the quantitative representation of the description element as the prerequisite.[Result/conclusion] There is a partial cross between the predefined Opinion Elaboration Style, and causing the individual audience has more than one way of elaboration behavior at the same time.

关 键 词：网络舆情治理 观点阐述 阐述行为研判 受众情感画像 

分 类 号：G353.1[文化科学—情报学]