“梅河大米”营销策略研究——以梅河兴达米业为例  

Research on the Marketing Strategy of Meihe Rice——Taking Meihe Xingda Rice as an Example

作　　者：王丹[1] 李涛[1] WANG Dan;LI Tao(Changchun University of Technology, Changchun 130012 China)

机构地区：[1]长春工业大学

出　　处：《科技创新与生产力》2019年第6期35-38,共4页Sci-tech Innovation and Productivity

摘　　要：笔者以梅河兴达米业的市场营销作为研究对象,结合我国大米行业和“梅河大米”的发展现状,从产品现状及价格、营销渠道、促销策略、营销团队4个方面分析了梅河兴达米业的营销现状及问题。通过对梅河兴达米业内部、外部环境的分析,针对该企业提出了一些有利于提高其销售业绩的营销对策及保障措施。Based on the development status of rice industry of China and Meihe Rice, this paper analyzes the marketing status and problems of Meihe Xingda Rice from four aspects of product status and price, marketing channel, promotion strategy and marketing team. Through the analysis of internal and external environment of Meihe Xingda Rice, it puts forward some marketing countermeasures and safeguard measures to improve its sales performance.

关 键 词：稻米营销 营销策略 兴达米业 

分 类 号：F323.5[经济管理—产业经济] F323.7