基于OMA的移动广告投放平台设计与实现  

The Design and Implementation of Mobile Advertising Platform Based on OMA

作　　者：丁磊[1] 钟文杰 Ding Lei;Zhong Wen-jie(School of Computers,Guangdong University of Technology,Guangzhou 510006,China)

机构地区：[1]广东工业大学计算机学院

出　　处：《广东工业大学学报》2019年第4期46-51,共6页Journal of Guangdong University of Technology

基　　金：国家自然科学基金资助项目(61202267)

摘　　要：为有效管理数量庞大的移动终端的移动广告,设计了一种基于OMA(Open Mobile Alliance,开放移动联盟)DM(Device Management,设备管理)协议的移动广告投放平台.该平台使用DM协议,通过下达管理命令对客户端的管理对象进行管理,从而实现对移动广告的管理功能.实验结果表明,基于OMA的移动广告投放平台能够对数量庞大的移动终端的移动广告进行管理,并提高平台的可靠性和稳定性.In order to effectively manage mobile advertisements with a large number of mobile terminals,a mobile advertising platform based on OMA(Open Mobile Alliance)DM(Device Management)protocol is proposed.The platform uses the DM protocol to manage the management objects of the client by issuing management commands to realize the management function of the mobile advertisement.The experimental results show that the OMAbased mobile advertising platform can manage the mobile advertising of a large number of mobile terminals and improve the reliability and stability of the platform.

关 键 词：开放移动联盟 移动广告 设备管理 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]