基于BSC法的城市旅游发展质量评价指标体系构建与实证研究——以广东省21地市为例  

On Evaluation Index System and Construction of Urban Tourism Development Quality Based BSC Method ——A Case Study of 21 Cities in Guangdong Province

作　　者：周程明 ZHOU Cheng-ming(School of Tourism Management of Guangdong Polytechnic of Science and Technology,Zhuhai Guangdong 519090,China)

机构地区：[1]广东科学技术职业学院旅游学院

出　　处：《西南师范大学学报（自然科学版）》2019年第6期69-74,共6页Journal of Southwest China Normal University(Natural Science Edition)

基　　金：2016年广东省高等职业教育品牌专业建设计划项目(2016gzpp059)

摘　　要：基于平衡计分卡法(BSC)原理,结合城市旅游发展实际,从顾客、财务、内部流程、学习与成长4个方面,构建了城市旅游发展质量评价指标体系,实现了BSC法与城市旅游发展质量评价的有机结合;采用客观赋权法中的主成分分析法,测度广东省21地市旅游发展质量的综合水平及单方面水平.结果表明:所构建的评价指标体系合理有效, BSC法适用于城市旅游发展质量评价;广东省21地市旅游发展质量整体水平较低,仅26%城市高于全省平均水平;广东省21地市城市旅游发展质量类型可划分为高型、较高型、一般型、低型4种类型.Based on the theory of BSC, combined with the reality of urban tourism development, the evaluation index system of urban tourism development quality has been constructed from four aspects: customer, finance, internal process, learning and growth. The organic combination of BSC method and quality evaluation of urban tourism development has been realized. By using principal component analysis of the objective weighting method, the comprehensive and single levels of urban tourism development quality of 21 cities in Guangdong Province are measured. The results show that the evaluation index system is reasonable and effective, the BSC method is suitable for the evaluation of the quality of urban tourism development, the overall level of urban tourism development quality in 21 cities of Guangdong Province is relatively low, only 26% of the cities are higher than the average level of the whole province. The 21 cities in Guangdong Province are divided into four types: high type, relatively high type, general type and low type.

关 键 词：平衡计分卡法(BSC) 主成分分析 城市旅游发展质量 评价 广东省 

分 类 号：F590[经济管理—旅游管理]