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作 者:万丽[1] WAN Li(Guangzhou City Polytechnic, Guangzhou Guangdong 510405)
机构地区:[1]广州城市职业学院
出 处:《天津商务职业学院学报》2019年第3期26-30,共5页Journal of Tianjin College of Commerce
摘 要:随着"一带一路"倡议的实施,中国与摩洛哥绿茶贸易迎来了新的发展。据最新统计结果显示,摩洛哥进口中国大包装绿茶数量、金额都在逐年上升,小包装绿茶逐年下降。特别是2015年摩洛哥政府调整绿茶进口关税和提高茶叶进口门槛,对绿茶出口企业影响颇深。因此,建议相关企业可采取"走出去"战略,以在摩洛哥设厂的方式,减少贸易摩擦,享受摩洛哥政府更多引资优惠;同时出口企业要提高绿茶质量、建立自主品牌以实现立足海外市场的目标。With the implementation of the Belt and Road Initiative, there is a new advancement in Green Tea Trade between China and Morocco. According to the new statistics,there is an increasing amount of imported green tea with big packages and money sum figure for Morocco, but a decline of green tea with pouch pack. It has exerted great influence on green tea export companies, especially in 2015 when the Morocco government adjusted its import tariff and enhanced its green tea import threshold. Hence, relevant companies are suggested to adopt "going out" strategy by establishing factories in Morocco and reducing trade friction and enjoying the favorable conditions to attract foreign investments offered by Morocco government. At the mean time, the export companies should enhance the quality of the green tea and establish its own brand to realize the target of keeping the overseas market.
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