基于WOS数据库的网络营销研究文献计量分析  

A Bibliometric Analysis of Internet Marketing Research Literature Based on WOS Database

作　　者：李鲤[1] Li Li(Department of Economic Management,Shantou Polytechnic,Shantou 515000,China)

机构地区：[1]汕头职业技术学院经济管理系

出　　处：《无锡商业职业技术学院学报》2019年第3期31-37,共7页Journal of Wuxi Vocational Institute of Commerce

摘　　要：基于WOS数据库,对国际范围内1991—2018年网络营销相关文献进行梳理,借助文献计量工具Histcite,采用定性与定量相结合的方法,对学者们感兴趣的网络营销研究主题进行归纳和总结。通过时间序列分析方法分析网络营销研究发展的三个阶段,对网络营销研究的前沿热点进行展望。Based on WOS database,this paper first makes a comprehensive review of the Internet marketing research literature published home and abroad,and then,with the bibliometric tool-Histcite,and with both qualitative and quantitative analysis methods,classifies and summarizes online marketing research topics which scholars are interested in.Furthermore,it studies the three stages of Internet marketing researches with time series analysis method,and predicts the future hot points of online marketing researches.

关 键 词：网络营销 研究热点 文献计量分析 

分 类 号：F713.3[经济管理—产业经济]