“转发锦鲤”和“网络迷信”——基于移动互联视角下“锦鲤”现象考察  

Brocade Carp" and "Internet Superstitions

作　　者：韩传喜 梁姊 Han Chuanxi;Liang Zi(School of Humanities and Communication,Dongbei University of Finance and Economics,Liaoning Dalian 116025,China)

机构地区：[1]东北财经大学人文与传播学院

出　　处：《河北经贸大学学报（综合版）》2019年第2期10-14,共5页Journal of Hebei University of Economics and Business(Comprehensive Edition)

摘　　要：作为2018 年的年度词汇,“锦鲤”在社交网络上受到了广大网民的追捧。通过分析“锦鲤”现象的成因和公众“转发锦鲤”行为产生的心理机制对这一传播现象进行考察。研究认为,“转发锦鲤”行为的心理基点在于人们对于美好生活的向往和对生活压力的拒斥。同时,随着后现代文化的兴起,宏大叙事的逐渐衰落拉近了人们同信仰对象的距离,“锦鲤”文化便是由此衍生出的一种表现形式。资本的推动和对“锦鲤”形象的构造也在“锦鲤潮”中起到了不可忽视的影响。在多重合力的共同作用下,“锦鲤”现象引发了一场公众的集体狂欢。As 2018's word of the year,Koi has become a hit on social media. By investigating this propagation phenomenon and analyzing the causes of "Koi" phenomenon and the psychological mechanism of the public "reposting Koi" behavior. According to the research,the psychological basis of "forwarding Koi" lies in people's yearning for a better life and rejection of life pressure. At the same time,with the rise of post-modern culture,the gradual decline of grand narrative has narrowed the distance between people and the objects of faith."Koi" culture is a form of expression derived from it. The promotion of capital and the construction of "Koi" image also play an important role in "Koi tide". Thanks to the combination of multiple factors,the Koi phenomenon has sparked a public carnival that has continued.

关 键 词：锦鲤 移动互联 网络迷信 互动仪式链 两级传播 

分 类 号：G206.3[文化科学—传播学]