制度信任对果农遵从标准化生产技术规范的影响——以苹果无公害生产为例  

Effect of institution trust on fruits growers’ compliance with standardized production technical specification:An example from apple’s pollution-free production of China

作　　者：马兴栋 霍学喜[2] MA Xingdong;HUO Xuexi(Business School, Yangzhou University, Yangzhou 225100, China;Center of Western Rural Development, Northwest A & F University, Yangling 712100, China)

机构地区：[1]扬州大学商学院,江苏扬州225100 [2]西北农林科技大学西部农村发展研究中心,陕西杨凌712100

出　　处：《湖南农业大学学报（社会科学版）》2019年第3期9-16,共8页Journal of Hunan Agricultural University(Social Sciences)

基　　金：国家科技重点项目(CARS-28);国家自然科学基金项目(71603207,71203181);教育部人文社会科学项目(16YJC790085)

摘　　要：农业标准化过程既受市场机制的影响,更受自上而下的政府推广制度影响。以苹果无公害生产为例,基于山东、陕西、甘肃960份调查数据,分析市场交易制度信任与政府推广制度信任对果农遵从标准化生产技术规范的影响。研究表明:与果农主观判断是否实施标准化生产结果相比,客观的多指标综合评估结果相对较低;相对于政府推广制度,果农更信任优质优价的市场交易制度,市场交易制度与政府推广制度的信任均正向显著影响果农标准化生产的遵从程度;引入两种制度信任的交互项后,政府推广制度信任的回归结果仍然显著,这表明政府推广制度信任的影响更加明显,但市场交易制度与政府推广制度的信任并未表现出显著协同影响效果。While agricultural standardization promotion is affected by the marketing mechanism, it is even more influenced by the top-down governmental system. Taking pollution-free production standards as an example,this article analyzed the effect of marketing and governmental-promotion institution trust on fruits farmers’ compliance with standardized production technical specification with Shandong, Shaanxi, Gansu 960 apple growers’ survey data. The result showed that: Compared with the subjective judgment of fruit farmers whether to implement standardized production results, the objective multi-index comprehensive evaluation results were relatively low;compared with the government promotion system, fruit farmers trust the market trading system of high quality and high price more, and the trust of market trading system and government extension system are positively and significantly affecting the compliance of fruit farmers with standardized production;after introducing the interaction item of two kinds of institutional trust, the regression result of institutional trust of government promotion was still significant, which indicates that the influence of institutional trust of government promotion was more obvious, but the trust of market trading system and government promotion system had not shown significant synergistic effect.

关 键 词：果农 制度信任 标准化生产 

分 类 号：F304.1[经济管理—产业经济]