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作 者:史林玉 Shi Linyu(School of Information Management of Sun Yat-Sen University,Guangzhou,Guangdong,510006)
机构地区:[1]中山大学资讯管理学院
出 处:《档案与建设》2019年第6期39-42,共4页Archives & Construction
摘 要:档案文化产品的开发是档案文化价值实现的重要途径。美国国家档案馆具有成熟的文化产品开发模式,呈现出以人为本、形式亲民,双线并重、宣传品牌等鲜明特点。文章认为我国综合档案馆的档案文化产品开发工作在资源建设、宣传销售、参与主体等方面存在不足,可从转变开发思维、多元主体合作、创新开发理念等方面着手予以改进。The development of archival cultural products is an important way to realize the value of archival culture. The National Archives of the United States has a mature development model of cultural products, showing people-oriented, form-friendly, online and offline, brand promotion and other distinct characteristics. The paper considers that the development of archival cultural products in China's comprehensive archives has some shortcomings in resources construction, publicity and sales, and participants. It can be improved from the aspects of changing development thinking, cooperation and multi-subject, innovation and development concept.
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