基于SWOT分析戏曲广播体操的推广与发展对策研究  

Research on the Promotion and Development Countermeasure of Drama Broadcasting Gymnastics Based on SWOT Analysis

作　　者：李韵娜 Li Yunna(Sport College of Central China Normal University,Wuhan 430000,Hubei,China)

机构地区：[1]华中师范大学体育学院

出　　处：《体育科技文献通报》2019年第7期141-142,158,共3页Bulletin of Sport Science & Technology

摘　　要：近些年来,中小学生惰于做广播体操,甚至想方设法逃避枯燥的晨操或课间操,而学校之外的有关广播体操活动的开展更是少见,虽然广播体操遭受诸多诟病,但其独特的形式和健身作用是其他运动形式很难取代的。戏曲广播体操在健身的基础上将传统民族文化特点融入广播体操之中,实现戏曲文化和广播体操的完美结合。利用SWOT分析法综合分析戏曲广播体操推广的优劣势、机遇和威胁,在此基础上提出相关对策,为戏曲广播体操的推广提供参考。In recently years,primary and secondary school students are involuntarily doing broadcast gymnastics,and even trying to avoid boring morning exercises or inter-class exercises. The development of broadcast gymnastics activities outside the school is even rarer. Although broadcast gymnastics suffers from many criticisms,its unique form and fitness effect is hard to replace. Therefore,the drama broadcast gymnastics integrates the characteristics of traditional national culture into the broadcast gymnastics on the basis of fitness,and realizes the perfect combination of opera culture and broadcast gymnastics. This paper uses SWOT analysis method to comprehensively analyze the advantages and disadvantages,opportunities and threats of the promotion of opera broadcast gymnastics;and put forward relevant countermeasures to provide reference for the promotion of opera broadcast gymnastics accordingly.

关 键 词：戏曲广播体操推广 SWOT分析 发展对策 

分 类 号：G831.1[文化科学—体育训练]