宣传型旅游网站的信息功能对游客满意度的影响——以接受度为中介、界面风格为调节  

The Impact of the Information Function of the Propaganda Travel Website on the Satisfaction of Tourists——Mediating as the User Acceptance and Adjusting as the Interface Style

作　　者：王静[1] 谢朝武[1,2] WANG Jing;XIE Chao-wu(College of Tourism,Institute Huaqiao University, Quanzhou 362021, China;Smart Tourism Institute Huaqiao University, Quanzhou 362021, China)

机构地区：[1]华侨大学旅游学院,福建泉州362021 [2]华侨大学智慧旅游研究所,福建泉州362021

出　　处：《河南科技大学学报（社会科学版）》2019年第4期83-92,共10页Journal of Henan University of Science & Technology(Social science)

基　　金：泉州市社科重点项目(2016C04);华侨大学研究生科研创新能力培育计划项目(1611308023)

摘　　要：面向游客提供各类旅游信息是宣传型旅游网站的主要目的,其主体功能影响着游客在访问网站过程中的心理感受。以宣传型旅游网站为研究载体,构建由信息功能、接受度、满意度和界面风格等构成的融合模型,运用问卷调查的方法进行数据收集。经数据分析发现尽管用户对宣传型旅游网站的信息功能充满了期待,但这并不意味着信息量越大用户就越满意,界面风格对信息功能的发挥起着重要的调节作用,故优化宣传型网站的界面体验质量是提升信息传播效果的重要途径。For tourists to provide all kinds of tourist information is the main function and purpose of publicity of tourism website, its main function often affect tourists visiting the web site in the process of psychological feelings. Therefore, using a propaganda travel website as a research carrier, the paper constructs a fusion model consisting of information function, acceptance, satisfaction and interface style, and applies the method of questionnaire survey to collect data. Through the analysis of the data, it is found that although the propaganda of tourism website information users are full of expectations, but this does not mean that the greater the amount of information the user is satisfied, in fact, interface style plays an important role in regulating information functions. Therefore, optimizing the quality of the interface experience of the propaganda website is an important way to improve the effectiveness of information dissemination.

关 键 词：信息 宣传型旅游网站 满意度 

分 类 号：F719.9[经济管理—产业经济]