基于ANOVA方差的生态旅游者对景区管理模式的态度分析  

Analysis of the Attitudes of Eco-tourists towards the Management Model of Scenic Spots——Based on ANOVA Variance

作　　者：金玉玲[1] 孙浩[2] JIN Yu-ling;SUN Hao(Department of Tourism and Education,Chizhou Vocational and Technical College,Chizhou 247100,Anhui;Department of International Economics and Trade,Chizhou Vocational and Technical College,Chizhou 247100,Anhui)

机构地区：[1]池州职业技术学院旅游与教育系,安徽池州247100 [2]池州职业技术学院国际经济贸易系,安徽池州247100

出　　处：《宝鸡文理学院学报（社会科学版）》2019年第3期38-43,共6页Journal of Baoji University of Arts and Sciences：Social Science Edition

基　　金：安徽省高等学校人文社科重点项目:基于皖南国际文化旅游示范区建设下的池州市旅游扶贫模式研究(项目编号:SK2016A0653);安徽省级高校人文社会科学重点研究项目:基于“互联网+”景区企业精细化运营模式的研究(项目编号:SK2016A0654);池州职业技术学院高等职业教育创新发展行动计划(2015-2018):旅游管理骨干专业建设(项目编号:XM—01)

摘　　要：根据环境认知差异对生态旅游者进行分类,可以探究不同类型的生态旅游者对景区管理模式的态度差异。以我国黄山、张家界、云台山以及庐山风景区为样本,对生态旅游者的态度分四组进行问卷调查,然后使用ANOVA方差分析法对不同类型的生态旅游者对景区管理模式的态度进行计量分析。研究表明,不同类型的生态旅游者对景区生态管理方式的态度确实存在明显差别:1组生态旅游者更注重旅游的生态体验,他们对当前景区管理方式在一定程度上持反对态度;2组和3组对当前景区管理方式的态度并不明显;4组为生态忧患型的生态旅游者,对于当前景区管理方式基本持肯定态度。By classifying eco-tourists according to their different perceptions of the environment,we can explore the difference of attitudes of different types of eco-tourists to towards the management model of scenic spots.First,taking Huangshan,Zhangjiajie,Yuntaishan and Lushan scenic spots as samples,the attitudes of eco-tourists were investigated by questionnaire in four groups.Then,the attitudes of different types of eco-tourists to the management model of scenic spots were measured and analyzed by ANOVA variance analysis.The research shows that there are obvious differences in the attitudes of different types of eco-tourists towards the management model of scenic spots.Among the four groups of eco-tourists divided in this paper,the first group pays more attention to the eco-experience of travel,and they are opposed to the current management of scenic spots to some extent.The attitude of the second group and the third group to the scenic spot management is not obvious.The fourth group of eco-tourists is ecologically distressed,and they hold a positive attitude towards the management model of scenic spots.

关 键 词：生态旅游者 景区管理模式 ANOVA方差分析法 TWINSPAN 

分 类 号：F592.6[经济管理—旅游管理]