基于注意力营销的图书馆信息服务策略  

Library Information Service Strategy Based on Attention Marketing

作　　者：张亚宏[1] ZHANG Ya-hong(Library of Quanzhou Normal University,Quanzhou 362000,Fujian)

机构地区：[1]泉州师范学院图书馆

出　　处：《宝鸡文理学院学报（社会科学版）》2019年第3期120-124,共5页Journal of Baoji University of Arts and Sciences：Social Science Edition

摘　　要：注意力营销是继注意力经济与注意力管理之后一个全新的研究领域。它是针对已经存在或潜在的危机——“信息过剩”提出来的。广泛应用于商业竞争的注意力营销,对面临激烈挑战的图书馆同样适用。注意力营销有助于提升图书馆的竞争力,是图书馆未来成长的驱动力。实施注意力营销的晕轮效应、品牌化、促销、读者培训和人才等策略,是做好图书馆信息服务的关键。Attention marketing is a new research field after attention economy and attention management.It is aimed at the existing or potential crisis-“information overload”.Attention marketing,which is widely used in commercial competition,is also applicable to libraries that are facing fierce challenges.Attention marketing helps to enhance the competitiveness of libraries,and is the driving force for the future growth of libraries.The key to do well in library information service is to implement the strategies of halo effect,branding,promotion,reader training and talent.

关 键 词：注意力营销 图书馆 竞争力 信息服务 策略 

分 类 号：G250[文化科学—图书馆学]