网络传播中“情绪对应”现象与效应分析——基于《今日头条》样本数据的实证挖掘  

The Phenomenon and Effect Analysis of “Emotional Correspondence” in Online Communication:Empirical Mining Based on Sample Data from Headlines Today

作　　者：徐翔 XU Xiang(College of Arts & Media,Tongji University,Shanghai 201804,China;German Studies Center,Tongji University,Shanghai 201804,China)

机构地区：[1]同济大学艺术与传媒学院 [2]同济大学德国研究中心

出　　处：《重庆邮电大学学报（社会科学版）》2019年第4期54-66,共13页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家自然科学基金项目:社交网络互动中用户“信息窄化”机理分析(71804126);同济大学中央高校基本科研业务费资助项目:中欧合作背景下“一带一路”文化传播机制研究(22120180186)

摘　　要：基于网络传播大数据的实证分析显示,"情绪对应"不仅是一种整体意义上的强效果论,而且还在相当大的程度上体现出鲜明的甚至可预测的作用关系。分别从标题情绪促发的评论情绪的概率矩阵、评论情绪回溯的标题情绪概率矩阵进行分析。实证考察的详细结果显示:各种情绪的帖子和评论在绝对比重和相对比重上,都显现出相同情绪之间的对应和对称。情绪在网络"意见"和"议程"等内容传播层面需突出其系统性涉及的本体地位,加强从"信息的内容"向"信息的形式"的延展,强调情绪形式及其关系中的主体间性和传受间性。This study explicitly proposes and focuses on the practical and theoretical issues of emotional correspondence.The empirical analysis based on the network dissemination shows that its"emotional correspondence"is not only a strong effect,but also reflects a highly predictable relationship. The quantitative analysis of the sub-hypotheses shows that the various emotions of posts and comments show the same emotional correspondence and symmetry in both absolute and relative proportions. By analyzing the probability matrix of comment emotion triggered by title emotion and the probability matrix of comment emotion backtracked from comment emotion,the detailed results of empirical investigation showed that the proportion of posts and comments of various emotions showed the correspondence and symmetry between the same emotion in absolute proportion and relative proportion. In the aspect of network"opinion"and"agenda",emotion should highlight its systematic ontological status,strengthen the extension from "content of information"to "form of information",and emphasize the intersubjectivity and the relationship between the communicator and the audience in the form of emotion and its relationship.

关 键 词：情绪传播 情绪对应 传受关系 情绪设置 议程设置 

分 类 号：G210.7[文化科学—新闻学]