“非遗旅游”与企业参与——洪洞“三月三”走亲习俗的人类学研究  

“Intangible Cultural Heritage Tourism” and Enterprises Involvement——The Anthropological Study of the Ritual“Zouqin”on Double Third Day of Lunar Month in Hongtong County

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作  者:黄孝东[1] 徐业鑫 HUANG Xiaodong;XU Yexin(Philosophy and Sociology School, Shanxi University, Taiyuan 030006, China;College of Public Administration, Shanxi Agricultural University, Taigu 030801, China)

机构地区:[1]山西大学哲学社会学学院,山西太原030006 [2]山西农业大学公共管理学院,山西太谷030801

出  处:《中北大学学报(社会科学版)》2019年第5期13-18,共6页Journal of North University of China:Social Science Edition

基  金:山西省哲学社会科学规划项目:山西省“非遗旅游”资源开发与区域文化生态重塑研究(2016054013)

摘  要:在描述洪洞“三月三”走亲习俗及其旅游开发的基础上,以市场逻辑和乡土逻辑的相关理论为指导,基于田野调查材料分析了阻碍企业参与“非遗旅游”资源开发的相关要素,即“非遗旅游”资源的性质及东道主社会中各种社会行动者的权力博弈;认为包容性的市场化介入是企业参与“非遗旅游”资源开发的关键。This paper starts with a general description of the Ritual“Zouqin”on doublethird day oflunar month in Hongtong Countyand its tourism development, then goes through the relevant theories concerning the market logic and folk logic. Based on the data of fieldwork the author analyzes the hindrance, including the property of the resources of intangible cultural heritage tourism and the battle of power among social activists in the host country, to enterprises’ participation in the development of tourism in intangible cultural heritage. It is deemed that the key to enterprises’ participation in the development of intangible cultural tourism is to let the market intervene comprehensively.

关 键 词:"非遗旅游" 企业参与 洪洞"三月三"走亲习俗 包容性市场介入 

分 类 号:F592.7[经济管理—旅游管理]

 

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