基于百度搜索指数的影视旅游地网络关注度时空分异研究——以《亲爱的客栈》拍摄地泸沽湖为例  

An Analysis on Temporal and Spatial Variation of Network Attention to Movie-induced Tourism Destination Based on Baidu Search Index: A Case Study of The Inn

作　　者：薛玮 乔花芳 XUE Wei;QIAO Huafang(Hubei Institute of Economic and Social Development,Huazhong normal University,Wuhan,Hubei 430079;Demonstration Center for Provincial Experimental Teaching of the Geography of Central China Normal University,Wuhan 430079,Hubei;Key Laboratory of Geographic process Analysis and Simulation,Central China normal University,Wuhan,Hubei 430079;Wuhan Branch of China Tourism Research Institute of Central China Normal University,Wuhan 430079,Hubei;School of Urban and Environmental Sciences,Central China normal University,Wuhan,Hubei 430079)

机构地区：[1]华中师范大学湖北经济与社会发展研究院,湖北武汉430079 [2]华中师范大学地理科学省级实验教学示范中心,湖北武汉430079 [3]华中师范大学地理过程分析与模拟湖北省重点实验室,湖北武汉430079 [4]华中师范大学中国旅游研究院武汉分院,湖北武汉430079 [5]华中师范大学城市与环境科学学院,湖北武汉430079

出　　处：《旅游研究》2019年第4期87-98,共12页Tourism Research

基　　金：教育部人文社会科学研究基金项目“中国旅游扶贫政策绩效评估及长效减贫机制研究——以鄂西生态文化旅游圈为例”(16YJC630097);中央高校基本科研业务费“恩施州生计脆弱性与旅游扶贫效应研究”(CCNU19QN051);湖北经济与社会发展研究院研究课题“降低区域脆弱性,构建旅游扶贫的长效机制”(2017HBJSY008)

摘　　要：近年来,我国真人秀节目蓬勃发展,很多拍摄地因为节目的播出而成为旅游热点。以《亲爱的客栈》为研究案例,基于百度搜索指数获取“亲爱的客栈”和节目拍摄地“泸沽湖”的网络关注度,采用变异系数、周内分布偏度指数、基尼系数等方法研究网络关注度的时空分异,进而分析其影响因素。研究发现:“亲爱的客栈”和其拍摄地“泸沽湖”的网络关注度之间存在显著相关关系;节目播出使其拍摄地“泸沽湖”的网络关注度迅速提升,但这种宣传效果具有时效性和周期性,总体呈波动下降趋势,周期变化曲线呈N形;“泸沽湖”网络关注度的区域差异明显,关注度较高的省份集中在东部经济发达地区和西南可达性较高地区;区域经济发展水平、人口规模和空间距离是影响影视旅游地网络关注度空间分布的重要因素。Taking the TV program “ The Inn ” as a case study, based on Baidu Index the network attention of the program location “Lugu Lake” and “ The inn ” was obtained. The paperstudies on the temporal and spatial characteristics of the network attention and the influencing factors on them. Statistical measures such as the coefficient of variation, weekly distribution skewness index and Gini coefficient are utilized in the study. The followings are the findings: There is a significant correlation between the network attention of “ The Inn ” and that of “LuguLake”.The network attention of “Lugulake” is rapidly promoted because of the screening of the program. However, this propaganda effect has a timeliness and periodicity. The overall trend shows a fluctuating downward one, and the cycle curve shows an “N” shape.The regional difference of “Lugu Lake” network attention is obvious. The provinces with higher network attention are concentrated in the developed economic regions in the east and the regions with higher accessibility in the southwest.There are differences in the network attention within each region, and that in south China area is the most obvious.The level of regional economic development, population size and space distance are the important factors that affect the temporal and spatial characteristics of the network attention of “Lugu Lake”.

关 键 词：百度搜索指数 影视旅游地 网络关注度 时空分异 亲爱的客栈 泸沽湖 

分 类 号：F59[经济管理—旅游管理]