融媒体时代成语文化在大学生中的传播途径与创新对策  

The Ways of Dissemination of Idiom Culture among College Students in the Media Age and Innovative Measures

作　　者：葛婷[1] 颜春华 GE Ting;YAN Chun-hua(School of Literature,Zaozhuang University,Zaozhuang 277160,China;Zaozhuang Experimental High School,Zaozhuang 277000,China)

机构地区：[1]枣庄学院文学院,山东枣庄277160 [2]枣庄实验高中,山东枣庄277000

出　　处：《枣庄学院学报》2019年第4期125-130,共6页Journal of Zaozhuang University

基　　金：山东省社科规划项目(项目编号:15CSZJ47)“成语文化在青少年中的传播与应用研究”的阶段性成果

摘　　要：融媒体时代已经到来,成语文化作为传统文化的活化石,存身于人们生活的言语中、价值观中,但是我们对成语文化的当下传播研究并不系统,尤其是作为现在的传播主体、将来的传播者的大学生一代,他们接受的成语文化的传播途径究竟怎样,如何结合新媒体在他们中间更好地传播传承成语文化,这是我们关心的重点。在研究了成语文化在大学生中的传播价值与意义后,通过网络问卷的数据,我们得到了大学生接受成语文化的四个传播途径,分析了其中存在的机遇与挑战,我们给出了融媒体时代创新性传播成语文化的对策。The media integration era has arrived. As a living fossil of traditional culture,idiom culture exists in the language and values of people’s life. But our research on the current dissemination of idiom culture is not systematic,especially among the generation of college students who are the subjects and the future disseminators. Our major concerns are as follows: what ways of dissemination of idiom culture are acceptable for the college students and how can we combine those ways with the new media to better disseminate among them? After studying the value and significance of the dissemination of idiom culture among college students and analyzing the network questionnaire,we conclude four ways for the college students to accept the idiom culture,point out the opportunities and challenges that exist in them,and bring up innovative strategies for the spread of idiom culture in the era of media integration.

关 键 词：成语文化 融媒体 大学生 传播途径 对策 

分 类 号：H13[语言文字—汉语]