浅析顾客异议处理  

Analysis of Customer Dissent Treatment

作　　者：金运澈 Yunche Jin(Zunyi Vocational and Technical College,Zunyi,Guizhou,563006,China)

机构地区：[1]遵义职业技术学院,中国贵州遵义563006

出　　处：《工程技术与管理（新加坡）》2018年第7期355-356,共2页Engineering Technology & Management

摘　　要：在市场营销中,顾客异议是不可避免的,而不同情况下,顾客异议的成因与类型等也是不尽相同的。基于整个市场营销的过程来看,顾客异议处理直接关系着营销是否成功。为了更好的提高顾客异议处理水平,论文基于顾客异议的重压价值,通过分析顾客异议的成因与类型,提出了顾客异议的有效处理途径,旨在通过顾客异议处理水平的提升,为市场营销工作提供重要保障。In marketing, customer dissent is inevitable, and under different circumstances, the causes and types of customer dissent are different. Based on the whole marketing process, customer dissent processing is directly related to the success of marketing. In order to improve the level of customer dissent processing better, based on the heavy value of customer dissent, through analyzing the causes and types of customer dissent, this paper puts forward an effective way to deal with customer dissent, aiming at improving the level of customer dissent processing. Provide important guarantee for marketing work.

关 键 词：顾客异议 市场营销 处理方法 

分 类 号：TU[建筑科学]