新媒介环境下民间阅读组织阅读推广策略研究  

Research on reading promotion strategies of the folk reading organizations under the new media environment

作　　者：陈书梅[1] 陈刚[1] 张联民[1] Chen Shumei;Chen Gang;Zhang Lianmin(Library, Chien-Shiung Institute of Technology, Taicang 215411, China)

机构地区：[1]苏州健雄职业技术学院图书馆

出　　处：《江苏科技信息》2019年第17期22-24,共3页Jiangsu Science and Technology Information

基　　金：江苏省高校哲学社会科学研究项目;项目名称:民间阅读组织发展及其对建设书香社会的影响研究;项目编号:2018SJA1462

摘　　要：新媒介快速发展影响改造着人们的阅读行为,新媒介环境下阅读行为出现新的特征,表现为阅读载体多元化、阅读的娱乐性增强及阅读强调个性化和互动性。为适应新媒介环境的发展,民间阅读组织不断开拓全媒体阅读推广途径、导入多元化阅读资源、打造社群化阅读推广。文章指出未来民间阅读组织需要将关注点放在推进阅读推广形式创新、注重阅读推广的均等性、注重青少年数字阅读的发展3方面上。The rapid development of new media influences and transforms people’s reading behavior. Under the new media environment, reading behavior has new characteristics, which are manifested in the diversification of reading carriers, the enhancement of entertainment in reading, and the emphasis on individuality and interaction in reading. In order to adapt to the development of new media environment, the folk reading organizations continue to open up all-media reading promotion channels, introduce the diversified reading resources, and create community-based reading promotion. In the future, the folk reading organizations need to focus on three aspects: promoting the innovation of reading promotion forms, focusing on the equality of reading promotion, and focusing on the development of digital reading for teenagers.

关 键 词：新媒介环境 民间阅读组织 阅读推广策略 

分 类 号：G252[文化科学—图书馆学]