女性旅游风险感知维度研究  

A Study on Female Tourism Risk Perception Dimension

作　　者：姚延波[1] 侯平平[1] YAO Yan-bo;HOU Ping-ping(College of Tourism and Service Management, Nankai University, Tianjin 300350,China)

机构地区：[1]南开大学旅游与服务学院

出　　处：《消费经济》2019年第3期88-96,共9页Consumer Economics

基　　金：国家社会科学基金一般项目(17BGL121)

摘　　要：随着女性旅游规模和女性旅游市场的快速增长,女性出游风险问题日益凸显,已成为阻碍女性旅游市场发展的一个重要制约因素,对其风险感知维度进行探究尤为重要。基于此,本文以女性旅游者为研究对象,通过问卷调研搜集数据,采用探索性因子分析等方法深入剖析其旅游风险感知维度。结果表明,女性旅游风险感知维度包括7个方面,分别是服务质量风险、身体风险、财务风险、心理风险、社会风险、设施风险和功能风险,这7个维度阐释了女性在出游前、出游中所面临的各种潜在风险。本研究在理论上丰富女性旅游风险的研究成果和理论体系,加深对旅游风险与性别研究的理解;在实践上为旅游企业、旅游目的地等开发女性旅游市场、设计旅游产品和服务等提供切实可操作的建议与对策。With the rapid development of female's tourism scale and market, the problem of female's travel risk has become increasingly prominent, which has become an important constraint factor hindering the development of female's tourism market. It is particularly important to explore their risk perception dimension. Based on this, this paper takes female tourists as the research object and through questionnaires to collect data, and uses exploratory factor analysis to analyze the dimensions of their tourism risk perception. The results show that there are seven dimensions of female tourism risk perception, namely service quality risk, physical risk, financial risk, psychological risk, social risk, facility risk and functional risk. These seven dimensions explain the potential risks female face before and during travel. This study enriches the research and the theoretical system of female tourism risk in theory, and deepens the understanding of tourism risk and gender research. In practice, it provides practical suggestions and countermeasures for tourism enterprises and tourist destinations to develop female's tourism market and design tourism products and services.

关 键 词：女性旅游者 旅游风险感知 维度划分 因子分析 

分 类 号：F590[经济管理—旅游管理]