基于GEM模型的“互联网+”体育产业影响机制研究  

Research on the Influence Mechanism of "Internet +" Sports Industry Based on GEM Model

作　　者：桑磊[1] SANG Lei(Anhui Vocational College of Finance and Trade, Hefei Anhui 230601)

机构地区：[1]安徽财贸职业学院公共教学部

出　　处：《广东技术师范学院学报》2019年第3期61-65,共5页Journal of Guangdong Polytechnic Normal University

基　　金：安徽财贸职业学院“2017年内涵提升全员行动计划”教学团队项目(2017nhtd04)

摘　　要：随着社会的进步和经济的发展,"互联网+"已经逐步渗透到各行各业之中,也给新兴的体育产业带来了新的发展契机.在健康中国战略背景下,全民参与体育运动成为时代的主流,体育产业如何进行自我变革和创新成为焦点.从"互联网+"视角分析体育产业现状和驱动因素,预测未来发展趋势和将要面临的挑战,进行基于GEM模型的"互联网+"体育产业核心竞争力影响机制研究,并提出相关商业化经营策略,对体育产业商业化运作模式有一定的指导意义.With the progress of society and the development of economy,"Internet +" has gradually penetrated into all walks of life, and has also brought new opportunities for the development of new sports industry. Under the background of healthy China strategy, national participation in sports has become the mainstream of the times, and how to carry out self-reform and innovation in sports industry has become the focus of this field. This paper analyzes the current situation and driving factors of the sports industry from the perspective of "Internet +". It also forecasts the future development trend and the challenges that will be faced, and studies the influence mechanism of the core competitiveness of the Internet + sports industry based on the GEM model. Finally, relevant commercial management strategies are provided, which may have guiding significance for the commercialized operation mode of the sports industry.

关 键 词：“互联网+” 体育产业 商业化 经营策略 

分 类 号：G80[文化科学—运动人体科学]