长三角一体化背景下的江西旅游业发展研究  

Research into the tourism development in Jiangxi under the background of integration in the Yangtse Delta

作　　者：何瑞铧 文卫[1] 朱灵通[3] HE Rui-hua;WEN Wei;ZHU Ling-tong(Yichun College,Yichun 336000 China;Jiangxi University of Finance and Economics,Nanchang 330013 China;Zhejiang College of Technology,Hangzhou,Zhejiang 310023 China)

机构地区：[1]宜春学院经济与管理学院,江西宜春336000 [2]江西财经大学博士后流动站,江西南昌330013 [3]浙江科技学院经济与管理学院,浙江杭州310023

出　　处：《新余学院学报》2019年第4期12-16,共5页Journal of Xinyu University

摘　　要：江西紧靠长三角,长三角一体化战略的实施对江西旅游业发展既有机遇也有挑战。运用SWOT分析方法,基于溢出效应理论和虹吸效应理论,剖析长三角一体化背景下的江西旅游业发展问题。根据波特竞争战略理论,江西旅游业要采取专一化、差异化和总成本领先等三种竞争战略,来应对长三角旅游业的虹吸效应。江西旅游业要利用长三角一体化产生的交通溢出效应、商品溢出效应、资本溢出效应和知识溢出效应,采取与长三角旅游交通合作、旅游线路合作、旅游资本合作、旅游人才合作等四种合作战略,推动江西从旅游大省向旅游强省转变。Jiangxi is located in the Yangtse Delta, where the integratioin strategy will give the tourism development in Jiangxi opportunities and challenges. Using SWOT analysis method, based on the spill-over effect theory and the siphon effect theory, this paper the problems in the tourism development in Jiangxi under the background of integration in the Yangtse Delta.According to Porter's competition strategy theory, the tourism industry in Jiangxi should adopt three competitive strategies, that is, focus strategy, differenciated strategy and cost-first strategy to deal with the siphon effect theory fo teh Yangtse Delta. By using the transport spill-over effect, commodity spill-over effect, capital spill-over effect and knowldege spill-over effect, it should cooperate with the Yangtse Delta in transport, tourism line, tourism capital and tourism talents to turn the big tourism province of Jiangxi into the strong one.

关 键 词：长三角一体化 江西 旅游业 

分 类 号：F590.3[经济管理—旅游管理]