中日关系、国民好感度及对旅游互动的影响  

Sino-Japanese relations, national favorability and their impact on tourism interaction

作　　者：李中建 孙根年 LI Zhongjian;SUN Gennian(School of Geography and Tourism,National Demonstration Center for Experimental Geography Education,Shaanxi Normal University,Xi'an 710119,China;School of Tourism and Public Administration,Jinzhong University,Jinzhong 030600,Shanxi Province,China)

机构地区：[1]陕西师范大学地理科学与旅游学院地理学国家级实验教学示范中心,陕西西安710119 [2]晋中学院旅游与公共管理学院,山西晋中030600

出　　处：《浙江大学学报（理学版）》2019年第4期493-502,共10页Journal of Zhejiang University（Science Edition）

基　　金：国家社会科学基金资助项目(12BJY131);教育部人文社会科学青年基金项目(13YJCZH76);陕西省自然科学基金资助项目(2017KRM202)

摘　　要：依据2005—2016年中日关系定量测定、国民好感度问卷调查、中日两国旅游互动数据,分析了中日关系、国民好感度及对旅游互动的影响。结果发现:在2005—2006年以及2010年“钓鱼岛事件”后中日关系恶化,导致两国国民对对方国家的好感度下降,给双边旅游互动造成不同程度的负面影响。日本国民好感度与中国大陆国民好感度均为完全中介效应,其值分别为0.040和0.143,即中日关系对双边旅游互动的影响通过国民好感度起作用。Based on the Sino-Japanese relations, the national favorability a survey and the tourism interactive data between China and Japan from 2005 to 2016, this paper analyzed the influence of these factors on tourism. The result shows that: Sino-Japanese relations value declined during 2005 and 2006 and after the Sino-Japanese "Diaoyu dispute" in 2010. Following the deterioration of Sino-Japanese relations the degree of favorability between Chinese and Japanese declined and the degree of bad impression increased. During the period of 1992 to 2007, the number of Japanese tourists entering China and the proportion of outbound tourists was both increasing, and then declined due to the financial crisis and "Diaoyu Island incident" from 2008 to 2016. From 1992 to 2010, China's outbound tourists to Japan showed a growth trend, then a declining trend during 2010 and 2013. After 2014, Japan has introduced a number of preferential policies to attract Chinese tourists, the number of China's outbound tourists to Japan then rised. It is recognized that the mediating effect of national favorability is the complete mediating effect. In the process of Japanese' inbound tourism to China, the mediating effect is 0.040. In the process of Chinese' outbound to Japan, the mediating effect is 0.143.

关 键 词：中日关系 国民好感度 旅游互动 中介效应 

分 类 号：F590[经济管理—旅游管理]