双元知识搜索对企业创新绩效的影响:市场导向的调节作用  

The Affect of Knowledge Search Ambidexterity on Enterprise Innovation Performance: Moderating Role of Market Orientation

作　　者：徐建中[1] 李奉书 潘伟 付静雯[1] Xu Jianzhong;Li Fengshu;Pan Wei;Fu Jingwen(School of Economics and Management,Harbin Engineering University,Harbin 150001,China)

机构地区：[1]哈尔滨工程大学经济管理学院

出　　处：《中国科技论坛》2019年第7期119-127,共9页Forum on Science and Technology in China

基　　金：国家自然科学基金项目“低碳经济背景下装备制造业企业行为演化与运营模式研究”(71273072)

摘　　要：基于知识搜索理论和企业创新理论,本文运用层次回归分析法探究知识搜索在企业创新绩效提升过程中的作用,结果显示双元知识搜索正向影响企业创新绩效;市场导向在知识搜索与企业创新绩效关系中起到调节作用,具体而言,前瞻型市场导向强化了知识宽度搜索与企业创新绩效之间的正向关系,反应型市场导向弱化了知识深度搜索与企业创新绩效的正向关系。本研究为管理者有效利用市场导向,采取双元知识搜索策略获取创新知识,提升创新绩效,提供了重要依据。Based on the knowledge search theory and the enterprise innovation theory,this paper uses hierarchical regression analysis to explore the role of knowledge search in the process of enterprise innovation performance improvement.The results show that knowledge search ambidexterity positively affects enterprise innovation performance;market orientation plays a moderating role in the relationship between knowledge search and enterprise innovation performance,more precisely,proactive market orientation strengthens the positive relationship between knowledge breadth depth search and enterprise innovation performance.Responsive market orientation weakens the positive relationship between knowledge depth search and enterprise innovation performance.This study provides an important basis for managers to effectively use market orientation and adopt a ambidexterity knowledge search strategy to acquire innovative knowledge and improve innovation performance.

关 键 词：知识搜索 反应型市场导向 前瞻型市场导向 创新绩效 

分 类 号：F062[经济管理—政治经济学]