优质旅游内涵及发展路径的思考  

The Study on the Connotation and Development Path of Quality Tourism

作　　者：胡抚生 HU Fusheng(China Tourism Academy,Beijing 100005,China)

机构地区：[1]中国旅游研究院

出　　处：《旅游论坛》2019年第3期9-14,共6页Tourism Forum

基　　金：文化和旅游部2018年科研立项课题(18TABG014)

摘　　要：2018年全国旅游工作会议提出优质旅游概念后,引起各界广泛关注。优质旅游是发展理念和发展模式的新突破,是从粗放型发展方式向集约型发展方式的转变,它不等同于优质服务,而是要在旅游经济发展水平、旅游服务质量、旅游社会效益、游客满意度、国际影响力、文明旅游程度、生态保育等方面均达到优质水平。在分析优质旅游内涵的基础上,提出优质旅游发展过程中要避免的6大误区,解决好政府与市场关系、资源开发与市场不协调、价格与服务相悖离、旅游发展与文明水平不匹配、产业成长与人才培养不匹配、旅游发展与生态保护冲突等6大瓶颈问题,并从创新发展理念、政府与市场协调、健全市场监管机制、补足短板等方面提出优质旅游未来的发展路径。Quality tourism was put forward in the 2018 National Tourism Conference, which brought new breakthrough to tourism development concept and extensive development mode.The connotation can be summarized as following: quality tourism is g1obal and systemic quality upgrade, shift of development concept, gradual development process, important path of improving the level of residents’ co-construction and sharing and important carrier of excellent culture. Of course, there are some myths which we need to avoid. First, quality tourism can’t equate to the single quality service, but need to evaluate systems and mechanisms, ecological environment, economic development, tourists’ satisfaction and degree of civilization,etc. Second, quality tourism doesn’t deny excellent achievements in the past. Third, the development of quality tourism doesn’t disregard the higher growth rate of tourism, but need more support by the higher growth rate. Four, quality tourism doesn’t simple copy the advanced experiences of the strongest countries of the world, but to form special development model of China. Five, quality tourism development doesn’t set final target of single destination development, but need to strengthen area cooperation. Six, quality tourism doesn’t request development models to keep one pace, but need to consider the development steps and local characteristics of regions, and enhancing strong points and making up for weaknesses to form own characteristics models of quality tourism.With the 40 years development of reform and opening to the outside world, the important support systems of quality tourism were formed, including as following:(1)formed quality tourism destination evaluation systems;(2) cultivated some quality market bodies;(3)pushed the quality public service development;(4)constructed some quality tourism products;(5)cultivated the capacity of tourism creation;(6)established tourism holiday systems of mass tourism;(7)built tourism quality management systems as tourists’ satisfaction and uncivi

关 键 词：优质旅游 高速增长 粗放型发展 集约型发展 

分 类 号：F590.1[经济管理—旅游管理]