大学生公益旅游价值内化及社会责任感生成机制的网络文本研究  

Web-based Text Analysis of Value Internalization of Voluntourism and Generative Mechanism of Social Responsibility

作　　者：肖悦[1] XIAO Yue(Guilin Tourism University,Guilin 541006,China)

机构地区：[1]桂林旅游学院国际教育交流学院

出　　处：《旅游论坛》2019年第3期76-83,共8页Tourism Forum

基　　金：2018年度中国旅游研究院东盟旅游研究基地科研项目(2018DMYB05)

摘　　要：公益旅游是起源于欧美发达国家的一种新兴旅游方式,不仅能满足休闲度假的旅游需求,也能带给旅游者全新的公益体验,使其在对目的地环境和居民提供力所能及的志愿服务的同时,思考自我的人生价值和意义以及对社会的责任和担当。通过梳理公益旅游国内外相关研究成果,对公益价值内化过程进行了归纳总结,在此基础上,通过分析公益旅游大学生参与者所写游后感的网络文本,深入探究公益价值内化过程,并进一步讨论了大学生社会责任感的构建过程。研究表明,公益旅游可以实现公益价值观教育的目的,并在一定程度上促进参与的大学生形成社会责任感。公益旅游是增强当代大学生社会责任感的有效途径和手段,可以强化他们对国家对人民的使命感和责任感,形成个人-集体的良性认同与共同促进。该研究为公益旅游价值内化以及社会责任感的构建提供了一种新的研究框架和思路。Voluntourism is an emerging tourism originated in Europe and developed countries. Compared with the traditional mass tourism, voluntourism can not only meet the demand for leisure travel, also can bring travelers a new experience of public service, make them think of the value and meaning of life and their social responsibility and role, by offering volunteer services to the environment and residents. In this process, it is important to investigate the mechanism and value of welfare values and social responsibility. Based on the carding of related voluntourism research results, the paper made an investigation for the internalization of the charity value. And on this basis, through an analysis of web-based text after the voluntourism from sociology, psychology, education and other aspects, the paper delves into the process of charity values internalization, and further discusses the sense of social responsibility that the students can build during the trip.The study shows that voluntourism can achieve the purpose of charity values internalization, and to some extent contributes to the formation of the social responsibility for students. Voluntourism is an effective way which can enhance social responsibility of contemporary college students, and promote them to think deeper about their own value and social responsibility in the society, strengthen their country's mission and responsibility, promote the advancement of individual-collective. The study of voluntourism provides a new way research and ideas within the tourism value and building. This article provides a new framework for research and thinking about deepening the value of voluntourism-especially developing the social responsibility of such tourism.

关 键 词：公益旅游 公益价值内化 社会责任感生成 网络文本分析 

分 类 号：F590.75[经济管理—旅游管理]