我国高校校史档案文化传播影响因素与模式研究——基于马莱茨克的大众传播模式  

The Influence Factors and Mode of School History Culture Communication in China——Based On Mass Communication of Maletzke

作　　者：张静 李佳亮 孙宝辉 孙瑜[3] ZHANG Jing;LI Jia-liang;SUN Bao-hui;SUN Yu(Archives of JiLin University,Changchun 130012,China;School of Mechanical and Aerospace Engineering,Jilin University,Changchun 130022,China;School of Electronic Science and Engineering,JiLin University,Changchun 130012,China)

机构地区：[1]吉林大学档案馆,吉林长春130012 [2]吉林大学机械与航空航天工程学院,吉林长春130022 [3]吉林大学电子科学与工程学院,吉林长春130012

出　　处：《情报科学》2019年第7期56-60,共5页Information Science

基　　金：吉林大学大学生思想政治教育发展研究中心学生工作研究专项课题资助“新媒体环境下大学校史文化对提升校园文化品质的影响研究”(XGY201704)

摘　　要：【目的/意义】调查分析影响我国高校校史档案文化传播效果的因素,构建高校校史档案传播模式。【方法/过程】以马莱茨克大众传播模式为理论基础,结合我国高校校史档案文化发展现状,采用访谈、问卷调查、数据归纳分析等方法对影响因素和传播模式进行研究。【结果/结论】以吉林大学为例探讨并构建了高校校史档案传播的多向与轨迹式循环模式,并从传播主体、传播媒介、信息内容和外部环境四个方面提出相应的策略。【Purpose/significance】Investigate and analyze the factors influencing the dissemination effect of the archives culture in the history of colleges and universities in China,and construct the mode of dissemination of college history archives.【Method/process】Based on the Maletzke mass communication model,combined with the development status of college history archives culture in China,interviews,questionnaires,data inductive analysis and other methods were used to study the influencing factors and modes of communication.【Result/conclusion】Taking Jilin University as an example,this paper explores and constructs a multi-directional and trajectory cycle model of university school history archives communication,and proposes corresponding strategies from four aspects: communication subject,communication medium,information content and external environment.

关 键 词：校史档案 文化传播 影响因素 马莱茨克模式 

分 类 号：G273.5[文化科学—档案学]