网络谈话节目的媒介仪式建构与文化转向——以《圆桌派》为例  

Media Ritual Construction and Cultural Transformation of Network Talk Shows: Take the Round Table as an Example

作　　者：杨娜娜[1] YANG Nana(School of journalism and communication,Henan University,Kaifeng,Henan 475000)

机构地区：[1]河南大学新闻与传播学院

出　　处：《绵阳师范学院学报》2019年第7期141-146,共6页Journal of Mianyang Teachers＇ College

摘　　要：起源于美苏冷战时期的互联网技术,半个世纪以来的发展可谓速度惊人。作为传播媒介的互联网对于社会的发展进步更是起到了极其重要的推动作用。在受众需求以及市场化商业逻辑的驱使下,网络谈话节目得以产生。由于互联网媒介的开放性及低门槛,部分网络谈话节目的内容过度娱乐化,表现形式近于低俗。近两年来,伴随着政府的监督管理以及受众审美需求的提升,一批质量相对较高的文化类节目构建起清晰的媒介仪式,文化转向逐渐明显,网络谈话节目的整体生态有所改观。Internet technology,which originated from the cold war between the United States and the Soviet Union,has developed at an astonishing speed over the past half century. As a media,the Internet plays an important role in promoting social development and progress. Driven by audience demand and market-oriented business logic,network talk shows come into being. Due to the openness and low threshold of Internet media,the content of some network talk shows is excessively entertainment and almost vulgar. In the past two years,with the supervision and management of the government and the improvement of the aesthetic needs of the audience,a number of cultural programs with relatively high quality have built clear media ceremonies,and the cultural shift is gradually obvious. The overall ecology of network talk shows has changed.

关 键 词：网络谈话节目 媒介仪式 文化转向 

分 类 号：G21[文化科学—新闻学]