基于深度休闲观的旅游者重游意愿研究  

A Study on Tourists’ Willingness to Revisit Based on the View of Deep Leisure

作　　者：黄秋月 白文周[1] Huang Qiu-yue;Bai Wen-zhou(Anhui University of Finance and Economic,Bengbu Anhui 233030,China)

机构地区：[1]安徽财经大学

出　　处：《铜陵学院学报》2019年第2期49-54,共6页Journal of Tongling University

基　　金：安徽省教育厅人文社科重点项目“新革态下农民专业合作社治理规范化问题研究”(SK2017A0433)

摘　　要：休闲理论从定性角度可分为深度休闲与即兴休闲,在文化旅游中有着广泛应用前景。基于对国内外休闲理论与文化旅游的文献综述,构建“休闲-形象感知-满意度-重游意愿”研究模型,并进行实证研究。结果表明即兴休闲对游客认知评价产生显著正向影响,深度休闲对情感评价产生显著正向影响。认知评价会对情感评价产生显著正向影响。同时情感评价在深度休闲和游客满意度之间起完全中介作用,但是满意度只在目的地形象感知和重游意愿之间起部分中介作用。Previous studies on leisure theory were more confined to the typological paradigm,which was divided into deep leisure or improvisational leisure from a qualitative point of view and related analysis.At the same time,cultural tourism itself is a very popular leisure activity,so leisure theory has broad application prospects in cultural tourism.This study combs the existing literature on leisure and cultural tourism at home and abroad,constructs a structural model based on"leisure-image perception-satisfaction-willingness to revisit"on the basis of literature review,and conducts an empirical study on the logical relationship between the identified latent variables.The results show that improvisational leisure characteristics have a significant positive impact on tourists'cognitive evaluation,while deep leisure characteristics have a significant positive impact on tourists'emotional evaluation.Cognitive evaluation has a significant positive impact on tourists'emotional evaluation.At the same time,emotional evaluation plays a complete mediating role between deep leisure characteristics and tourists'satisfaction,but tourist satisfaction only partially mediates between destination image perception evaluation and tourists'willingness to revisit.

关 键 词：休闲特征 文化旅游者 重游意愿 目的地形象 游客满意度 

分 类 号：F592.7[经济管理—旅游管理]