乡村旅游促进农村资源价值提升的实现机制与路径研究  

Research on the realization mechanism and path of promoting the value of rural resources by rural tourism

作　　者：张道潘[1] 李晗 赵宁如 Zhang Daopan;Li Han;Zhao Ningru(Nanjing Audit University,Nanjing 211815,China)

机构地区：[1]南京审计大学

出　　处：《江苏科技信息》2019年第18期73-76,共4页Jiangsu Science and Technology Information

基　　金：江苏省高校自然科学基金项目;项目名称:乡村振兴战略背景下农村资源价值定征与提升路径;项目编号:18KJB610010;江苏省高校自然科学基金项目;项目名称:决策者风险偏好与激励效应研究—来自投资决策实验的证据;项目编号:15KJB180008

摘　　要：在乡村振兴战略的实施背景下,乡村旅游迎来进一步的发展,农村资源价值得到同步提升。文章分析了乡村旅游促进农村资源价值提升的机制,并以南京市浦口区的乡村旅游发展为例,通过调查分析其发展现状和现存问题,从多方位挖掘传统文化、多层次打造特色乡村旅游产品和多角度推进乡村旅游品牌化三个角度提出了浦口区乡村旅游发展的完善路径。In the context of the implementation of rural revitalization strategy, rural tourism is experiencing further development and the value of rural resources is synchronously promoted. This paper analyzes the realization mechanism of rural tourism promoting rural resources value, and chooses an example of rural tourism development in Nanjing Pukou. Through investigating and analyzing the development status and existing problems, it’s found that the perfect path of rural tourism development in pukou district is put forward from three aspects: exploring traditional culture in multiple directions, creating characteristic rural tourism products in multiple levels and promoting brand of rural tourism in multiple angles.

关 键 词：乡村旅游 农村资源价值 实现机制 发展路径 

分 类 号：F592.7[经济管理—旅游管理]