数据驱动航空收益管理舱位分配研究  

Data-Driven Airline Seat Allocation:A Perspective of Revenue Management

作　　者：王霄 WANG Xiao(Shcool of Logistics Management,Shaanxi Polytechnic Institute,Xianyang 712000,China)

机构地区：[1]陕西工业职业技术学院物流管理学院

出　　处：《西安工业大学学报》2019年第4期494-500,共7页Journal of Xi’an Technological University

基　　金：陕西工业职业技术学院院级课题(ZK18-39)

摘　　要：为了加强舱位分配管理提高航空收益,将数据驱动法运用到航空收益管理舱位分配中,建立舱位分配模型,运用数值仿真模拟法进行计算验证和分析。研究结果表明:数据驱动下的舱位分配模型降低了需求不确定性,更具有可操作性,且计算方便快捷,能够帮助航空管理者在不同情境下迅速实现舱位分配的优化决策,从而实现航空收益最大化的经营目标,对航空公司具有一定的理论和实践意义。In order to improve airline revenue through the management of seat allocation,the paper applies the data-driven method to seat allocation in the airline revenue management.An airline seat allocation model is established and then verified and analyzed by the numerical simulation method.The results show that the data-driven seat allocation model,which is easy to use,can reduce the demand uncertainty and help airline managers make a quick decision on the optimal seat allocation in different situations so as to maximize airline company's revenue.The study is of certain theoretical and practical significance to airlines.

关 键 词：数据驱动 收益管理 航空 舱位分配 

分 类 号：U8[交通运输工程]