微信平台H5视觉设计传播过程中创新形式的分析  

Analysis of the Innovative Forms of H5 Visual Design in the Communication Process Based on WeChat Platform

作　　者：王迪[1] Wang Di(Wuhan University of Technology,Hubei Wuhan,430070)

机构地区：[1]武汉理工大学,湖北武汉430070

出　　处：《数码设计》2019年第4期24-26,30,共4页Peak Data Science

摘　　要：在数字媒体技术潮流下,基于微信平台H5设计的日渐成熟,已成为现今最流行的宣传推广媒介之一。H5设计以快捷和易于传播的特性,在宣传推广中占有越来越重要的地位。而与传统广告形式相比较,H5广告受众群体不只是被动的接受产品信息,他们开始成为产品宣传的媒介者。用户通过微信平台转发形成了“多对多”的传播方式,使受众承担为信息广告的接受者及传播者,这便是H5与传统宣传形式相比最大的优势。Nowadays, under the trend of digital media technology, the H5 design based on WeChat platform is increasingly matured, which makes the platform become one of the most popular promotional media channels. H5 design occupies an important position in the promotion process because of its efficient and easy-to-spread features. Compared with traditional forms of advertising, the target audiences of H5 advertisements are not just accepting product information passively , but becoming the media agents as well as product promoters. Users have created a “many-to-many” communication way spontaneously through the WeChat platform, which makes the users become the recipients and disseminators of information and advertisements, and the whole pattern turns out to be the biggest advantage of H5 design compared with the traditional propaganda form.

关 键 词：H5设计 创新 传播 

分 类 号：TP311.56[自动化与计算机技术—计算机软件与理论]