浅谈通信运营商的新零售营销模式  

Talking about the New Retail Marketing Model of Communication Operators

作　　者：李晓敏[1] Li Xiaomin

机构地区：[1]中国移动通信集团黑龙江有限公司哈尔滨分公司,黑龙江哈尔滨150036

出　　处：《数码设计》2018年第14期69-69,共1页Peak Data Science

摘　　要：随着经济、技术和文化的发展,新生代消费者更加追求消费过程的良好感知和消费结果的品质。受客户消费偏好的转变、传统零售模式的低效、消费场景的多样化等种种因素影响,新零售营销模式逐渐影响着各行各业。with the development of economy,technology and culture,the new generation of consumers to buy more consumer pursuit of good sense and the quality of the results.By customers consumer preferences change,the traditional mode of retail inefficient,the diversification of consumption scenarios such as a variety of factors,new retail marketing model gradually influence in all walks of life.

关 键 词：通信运营商 新零售 

分 类 号：F626[经济管理—产业经济]