大数据背景下农产品市场整合发展可行性研究——以贵州省遵义市播州区枫香镇土坝村蜂蜜市场为例  

Feasibility Study on the Integration and Development of Agricultural Products Market under the Background of Big Data--Taking the Honey Market of Tuba Village,Fengxiang Town,Dingzhou District,Zunyi City,Guizhou Province as an Example

作　　者：文超飞 王应桥 吴婷 李显微 Wen Chaofei;Wang Yingqiao;Wu Ting;Li Xianwei

机构地区：[1]贵州师范学院,贵州贵阳550018

出　　处：《数码设计》2017年第18期13-14,共2页Peak Data Science

基　　金：贵州师范学院2017年院级课题《大数据背景下农产品市场整合发展可行性研究--以贵州省遵义市播州区枫香镇土坝村蜂蜜市场为例》成果。

摘　　要：对于“大数据”(Bigdata),研究机构Gartner给出了这样的定义。“大数据”是需要新处理模式才能具有更强的决策力、洞察发现力和流程优化能力来适应海量、高增长率和多样化的信息资产。大数据具有大量、高速、多样、价值、真实性的特点,它对于市场整合发展具有巨大的作用。而当下农村的农产品以个体户的方式进行生产和销售,市场处于分散状态。从发展趋势看,大数据与农业结合是发展现代化农业的一种趋势,运用大数据来整合发展农业产品。本文探究农产品市场整合与大数据结合发展的影响因素,以及为农产品市场整合运用大数据发展的可行性提供建议。as for"Big data",research firm Gartner has given such a definition."Big data"requires new processing modes to have stronger decision-making,insight and process optimization ability to adapt to massive,high-growth and diversified information assets.Big data has the characteristics of large quantity,high speed,diversity,value and authenticity,and it plays a huge role in market integration and development.At present,rural agricultural products are produced and sold in a self-employed way and the market is in a decentralized state.From the perspective of development trend,the combination of big data and agriculture is a trend of the development of modern agriculture,and the integration and development of agricultural products are based on the use of big data.This paper explores the influencing factors of the combination of agricultural product market integration and big data development,and provides Suggestions for the feasibility of agricultural product market integration and application of big data development.

关 键 词：大数据 农产品 市场整合 

分 类 号：F323.7[经济管理—产业经济]