浅析网络整合营销中邮件列表与搜索引擎的使用  

A brief analysis of the use of mailing lists and search engines in network integrated marketing

作　　者：张立莹 Zhang Liying

机构地区：[1]保利国际生态环境治理(北京)有限公司,北京100027

出　　处：《数码设计》2017年第15期68-69,共2页Peak Data Science

摘　　要：网络整合营销是一种对各种网络营销工具和手段的系统化结合,根据环境进行即时性的动态修正,以使交换双方在交互中实现价值增值的营销理念与方法。在阐述电话营销、邮件列表营销与搜索引擎营销的内涵的基础上,分析了它们在网络营销中的应用,并提出了在网络整合营销传播中对它们如何组合应用。network integrated marketing is a systematic combination of all kinds of network marketing tools and means,which can be modified dynamically according to the environment in an instant,so that the exchange parties can realize the value increment in the interaction.This paper expounds the connotation of telemarketing,mailing list marketing and search engine marketing,analyzes their application in network marketing,and puts forward how to combine them in network integrated marketing communication.

关 键 词：网络整合营销 邮件列表 搜索引擎 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术]