浅析7天连锁酒店网络营销策略  

Analysis of 7 Days Inn network marketing strategy

作　　者：王松雪 Wang Songxue

机构地区：[1]阜新银行大连分行,辽宁大连116000

出　　处：《数码设计》2017年第15期77-77,共1页Peak Data Science

摘　　要：目前,我国经济型酒店在网络信息平台的帮助下开展酒店营销已成为一种普遍现象。7天连锁酒店作为一家较大的经济型连锁酒店,也引领着其他酒店网络营销的开展。通过研究发现,七天连锁酒店网络营销在很多方面做得很好,同时也存在一定的问题。at present,it has become a common phenomenon for China's budget hotels to carry out hotel marketing with the help of network information platform.As a large budget hotel chain,7 days hotel also leads the development of online marketing of other hotels.According to the research,seven-day hotel chain network marketing is doing well in many aspects,but there are also some problems.

关 键 词：7天连锁酒店 经济型酒店 网络营销 

分 类 号：F719.2[经济管理—产业经济]