基于APP首界面的城市形象宣传设计再提升  

Promotion of urban image publicity and design based on APP's first interface

作　　者：宋毅 张方伟[2] Song Yi;Zhang Fangwei

机构地区：[1]鲁东大学艺术学院,山东烟台264025 [2]上海海事大学交通运输学院,上海浦东210096

出　　处：《数码设计》2018年第9期105-105,共1页Peak Data Science

基　　金：江苏省博士后科研资助计划(编号1301011A);浙江省教育厅项目(编号Y201327642).

摘　　要：本文将APP在手机操作系统中的优越性与城市形象宣传设计相结合,讨论如何在手机客户终端更好的展现城市形象,以求将APP系统的快速、便捷、精确等特点融入到城市形象宣传设计中。本文以城市APP首界面为例,以三个城市的APP首界面为样本,以信息交互与艺术设计的结合为基础,以用户体验的舒适度为指针,以城市的特性表达为主要研究内容,研究了城市APP首界面的设计机理,给出了城市APP首界面的设计步骤。最后,本文总结了城市APP首界面设计的研究成果,并指出了进一步研究的方向。This paper combines the superiority of APP in the mobile phone operating system with the publicity design of the city image to discuss how to better display the image of the city in the mobile phone client terminal,in order to integrate the characteristics of the APP system quickly,conveniently and accurately into the city.Image promotion design.Taking the first interface of the city APP as an example,this paper takes the APP's first interface as a sample,based on the combination of information interaction and art design,taking the comfort of user experience as the indicator,and expressing the characteristics of the city as the main research content.The design mechanism of the first interface of the city APP is studied,and the design steps of the first interface of the city APP are given.Finally,this paper summarizes the research results of the urban APP first interface design,and points out the direction of further research.

关 键 词：APP 城市形象 终端 再提升 设计 

分 类 号：TP393.07[自动化与计算机技术—计算机应用技术]