旅游产业链发展中的民族传统体育文化定位及发展研究  

Research on the Orientation and Development of National Traditional Sports Culture in the Development of Tourism Industry Chain

作　　者：谢成立 孙亮亮 XIE Cheng-li;SUN Liang-liang(Sichuan University of Arts and Science, Dazhou, Sichuan 635000, China)

机构地区：[1]四川文理学院体育学院

出　　处：《贵州民族研究》2019年第5期177-180,共4页Guizhou Ethnic Studies

基　　金：国家体育总局体育哲学社会科学研究项目“藏彝走廊民间传统体育文化符号嬗变与传承研究”(项目编号:2095SS14126)的阶段性成果

摘　　要：民族传统体育文化是旅游产业发展"活的资源"。我国的民族传统体育文化发展至今,由于定位不清等原因,将民族传统体育文化纳入到民族深度游、生态游的进程仍步履维艰,存在诸多问题。伴随着旅游市场的日趋成熟,旅游产业链在呼唤更有魅力、更有特色的旅游项目加入到产业和产品中来,以丰富产品形态和样貌。面对这种需求,需要厘清少数民族传统体育文化外部支持体系与自身文化特点千丝万缕的联系,并廓清二者之间的市场转换动因与机制。统合专业人才,对少数民族传统体育文化进行切实的属性归纳,并对其已经存在的市场化情况进行调研,探寻其间存在的问题,并思考解决问题的方法。通过民族传统体育文化精确定位和"活"的利用,实现少数民族传统体育以现代化的方式在当代的传承与发展。National traditional sports culture is a "living resource" for the development of tourism industry. As a unified multi-ethnic country, China has rich national traditional sports culture, which contains great social and economic values.Up to now, due to unclear positioning and other reasons, the process of integrating national traditional sports culture into national deep tourism and ecological tourism is still difficult and there are many problems.With the increasingly mature tourism market, the tourism industry chain is calling for more attractive and characteristic tourism projects to join the industry and products to enrich the product form and appearance.In the face of this demand, it is necessary to clarify the relationship between the external support system of traditional sports culture of ethnic minorities and their own cultural characteristics, and to clarify the motivation and mechanism of market transformation between the two.Integrating professional talents, this paper summarizes the attributes of traditional sports culture of ethnic minorities, conducts market research on the existing marketization situation, explores the existing problems, and pondered the solutions.Through the precise positioning and "living" use of traditional ethnic sports culture, the inheritance and development of traditional ethnic sports in modern way can be realized.

关 键 词：少数民族传统体育文化 传承 发展 定位理论 旅游产业链 

分 类 号：F59[经济管理—旅游管理]