北京创景新维留学咨询服务设计案例研究  

A CASE STUDY ON THE DESIGN OF CONSULTING SERVICES FOR OVERSEAS STUDENTS IN CHUANGJING XINWEI,BEIJING

作　　者：金信琴[1] 石爽 JIN XINQIN;SHI SHUANG

机构地区：[1]哈尔滨理工大学机械动力工程学院

出　　处：《设计》2019年第15期137-139,共3页Design

摘　　要：运用服务设计思维及方法,设计出符合留学用户人群需求的解决方案,提升留学机构可持续竞争的优势。对42名18岁-28岁中留学用户的行为特征数据,配合用户旅程图推导服务蓝图的设计方法。通过360视频和VR等技术把方案落地,从而提升用户在咨询服务阶段获得最真实的体验。用户在首轮咨询阶段是提升留学机构竞争优势的机会,运用设计实验的方法验证上述方案对留学机构可持续发展具有可行性和合理性。Using service design ideas and methods,we design solutions to meet the needs of overseas students,and enhance the advantages of sustainable competition of overseas institutions.The design method of service blueprint was deduced from the behavioral characteristics data of 42 students aged 18-28 years old.Through 360 video and VR technology,the scheme can be landed,so as to enhance the user's real experience in the consulting service stage.Users in the first round of consultation is an opportunity to enhance the competitive advantage of overseas institutions.The feasibility and rationality of the above scheme for the sustainable development of overseas institutions are verified by the method of design experiments.

关 键 词：服务设计 留学咨询 用户体验 服务蓝图 

分 类 号：J506[艺术—艺术设计]