基于“7Ps”的山东黄河故道森林公园营销策略探析  

Marketing Strategy Analysis of Shandong Forest Park of yellow Rriver Fomer RoQd Based on “7Ps” Markeing Theory

作　　者：任金秀[1] REN Jinxiu(Shandong institute of commerce and Technology,Jinan Shandong 250100)

机构地区：[1]山东商业职业技术学院

出　　处：《山东农业工程学院学报》2019年第7期68-72,共5页The Journal of Shandong Agriculture and Engineering University

摘　　要：山东夏津黄河故道森林公园地处鲁西北,有着得天独厚的自然资源和文化底蕴,目前尚处在初级开发阶段,因为主观或客观的原因,景区设施及服务存在很多不尽如人意的地方,本文运用营销的7Ps理论,对黄河故道森林公园的营销策略进行分析,并提出了相应的建议。Shandong Forest Park of Yellow River Former Road located in Northwest of Shandong Province,It has unique natural scenery and a wealth of culture resources.Now the park is in her first stage of development,and there are some dissatisfaction both in the resort facilities and service during its growing.This article analyzed the weakness of the Forest Park applying the marketing theory of“7Ps”,and offered some practical suggestions to improve the whole level of the Park.

关 键 词：黄河故道森林公园 现状 不足 “7Ps”营销策略 

分 类 号：F21[经济管理—国民经济]