不同权力结构和物流策略对供应链决策的影响  

Research on Influence of Different Power Structure and Logistics Strategy on Supply Chain Decision

作　　者：杨丽[1] 张旭凤[1] 温卫娟[1] YANG Li;ZHANG Xu-feng;WEN Wei-juan(Beijing Wuzi University,Beijing101149,China)

机构地区：[1]北京物资学院物流学院

出　　处：《中国流通经济》2019年第8期63-71,共9页China Business and Market

基　　金：北京市教育委员会人文社科计划面上课题“物流服务供应链能力合作协调研究”(SQSM201510037006);教育部人文社会科学研究规划基金项目“电器电子产品基金补贴失衡下的回收渠道优化及补贴激励机制研究”(18YJA630026);北京物资学院高级别项目培育基金“基于博弈论的物流服务供应链合作协调机制研究”(GJB20155003)

摘　　要：提升物流服务质量、降低物流成本,除进行资源整合之外,还要借助于供应链系统的上下游合作,特别是核心企业要在物流服务供应链中发挥引领作用。考虑销售价格和物流成本对市场需求的双重作用,将权力结构分为物流服务商主导、制造商主导和销售商主导,构建物流服务商主导下两类物流服务供应链模型,以及制造商主导和销售商主导的两类物流自营供应链模型。运用博弈理论对四类供应链模型进行求解比较发现,物流服务商为主导企业时,不管制造商和销售商之间的决策顺序如何,物流服务商都可以有效整合整个供应链系统的资源,使系统达到最优;制造商的最优策略是参与决策顺序为物流服务商-制造商-销售商的供应链,最劣策略是参与销售商主导的物流自营供应链;销售商的最优策略是参与决策顺序为物流服务商-销售商-制造商的供应链,最劣策略是参与制造商主导的物流自营供应链。Besides resources integration,we should take advantage of cooperation between upstream and downstream of the supply chain,especially the leading role of core enterprises in logistic service supply chain,to improve the quality of logistics services and reduce logistics costs. Considering the dual role of sales price and logistics costs to market demand,the power structure is divided into logistics service provider-led,manufacturer-led and retailer-led,two types of logistics service supply chain model are constructed under logistics service provider-led,and two types of logistics self-supply chain model are given under manufacturer-led and retailer-led. With the use of game theory,it is found that the logistics service provider can effectively integrate the resources of the entire supply chain system to optimize the system regardless of the decision order between the manufacturer and the seller when the logistics service provider is the leading enterprise;the optimal strategy for manufacturers is to participate in the supply chain decision-making order followed by logistics service provider-manufacturerretailer,and the poorest strategy is to participate in self-logistics supply chain of retailer-led;the optimal strategy of the retailer is to participate in supply chain decision-making order followed by logistics service provider-retailer-manufacturer,and the worst strategy is to participate in self-logistics supply chain of manufacturer-led.

关 键 词：物流服务供应链 物流自营供应链 权力结构 博弈论 

分 类 号：F252.1[经济管理—国民经济]