学会品牌建设及其助力疾控工作成效分析  

Brand building of Preventive Medicine Association and an effectiveness analysis of its assisting role in disease control work

作　　者：张英[1] 张丽[1] 陈利华 蒋立青 ZHANG Ying;ZHANG Li;CHEN Lihua;JIANG Liqing(Yuhang Center for Disease Control and Prevention , Hangzhou, Zhejiang 311100, China)

机构地区：[1]浙江省杭州市余杭区疾病预防控制中心

出　　处：《中国农村卫生事业管理》2019年第7期530-532,共3页Chinese Rural Health Service Administration

摘　　要：文章从预防医学会品牌建设和助力疾控工作方面,分析了余杭区预防医学品牌建设成效,认为通过品牌创建改善,不仅能改善学会形象,提升学会知名度、美誉度和公信力,而且能增强综合能力与竞争优势,更好地助力学术交流、人才培养、疾病防控和健康知识普及等疾控工作的开展。This paper analyzes the brand building effect of Yuhang Preventive Medicine Association from the aspects of brand building and its assisting role in disease control work. The paper sums up that brand creation and improvement can not only improve the image of the association,enhance its popularity,reputation and credibility,but also enhance its comprehensive capacity and competitive advantage,so as to better facilitate academic exchanges,talent training,disease control and prevention,health knowledge popularization and other disease control work.

关 键 词：社会组织 品牌建设 预防医学会 

分 类 号：R197.2[医药卫生—卫生事业管理]