游客积极情绪对游客满意和游客忠诚的影响研究——以江苏省无锡市灵山小镇拈花湾为例  

Influence of Tourists’ Positive Emotion on Tourist’s Satisfaction and Loyalty: A Case Study of Lingshan town,Jiangsu Province

作　　者：徐宁宁 董雪旺 张书元[3] 王艳玲 XU Ningning;DONG Xuewang;ZHANG Shuyuan;WANG Yanling(Department of Tourism,Fudan University,Shanghai 200433,China;School of Tourism and Urban-ruralPlanning,Zhejiang Gongshang University,Hangzhou 310018,China;School of Business Administration,Zhejiang Gongshang University,Hangzhou 310018,China;Academy of Movie and Television Tourism,Hengdian College of Movie & Television,Jinhua 322110,China)

机构地区：[1]复旦大学旅游学系,上海200433 [2]浙江工商大学旅游与城乡规划学院,杭州310018 [3]浙江工商大学工商管理学院,杭州310018 [4]浙江横店影视职业学院影视旅游学院,浙江金华322110

出　　处：《地域研究与开发》2019年第4期98-103,共6页Areal Research and Development

基　　金：教育部人文社会科学研究青年项目(14YJCZH022);中国博士后科学基金项目(2015M571103)

摘　　要：从情绪评价理论角度出发,以江苏灵山小镇——拈花湾为案例地,基于情绪评价理论,探索游客在旅游目的地的自然环境与人文环境中如何产生积极情绪体验,这种积极情绪又如何影响游客满意度与游客忠诚。研究表明:由自然环境和人文环境组成的环境刺激因素能够诱发游客的积极情绪,而产生积极情绪的游客更容易实现游客满意,并且通过游客满意进一步间接影响游客忠诚。根据结构方程模型的修正指标,增列了自然环境对游客满意的路径,即游客对自然环境的认知评价会直接影响游客满意。From the perspective of emotional evaluation theory,this study took Lingshan Town-Huanghua Bay in Jiangsu Province as an example,and based on emotional evaluation theory,explored how tourists generate positive emotional experience in the natural and human environment of tourist destination,and how this positive emotion affects tourists’satisfaction and loyalty.The results show that the environmental stimulus factors consisting of natural environment and human environment can induce tourists’positive emotions,and tourists who have positive emotional experiences are more likely to achieve tourists’satisfaction,and further indirectly affect tourists’loyalty through tourists’satisfaction.According to the modified index of structural equation model,the path of tourists’satisfaction with natural environment is added,that is,tourists’cognitive evaluation of natural environment will directly affect tourists’satisfaction.This study reasonably explains the impact of positive emotions on tourists’satisfaction and loyalty.

关 键 词：积极情绪 游客满意 游客忠诚 结构方程模型 灵山小镇 江苏省 无锡市 

分 类 号：F592.7[经济管理—旅游管理]