社交媒体环境下档案馆形象塑造与传播  

Building and Spread of Archives Image in Social Media Environment

作　　者：裴承会 Pei Chenghui

机构地区：[1]江苏师范大学档案馆

出　　处：《兰台世界》2019年第8期99-101,共3页Lantai World

基　　金：江苏高校哲学社会科学研究基金项目“社交媒体环境下参与式档案服务模式创新研究”(2017SJB0956)

摘　　要：基于互联网的社交媒体为档案馆形象塑造与传播提供了新的重要平台。首先界定了档案馆形象的内涵,介绍了档案馆借助社交媒体进行形象塑造的必要性和重要性;进而分析了社交媒体的特征与档案馆社交媒体建设的现状;最后从档案馆形象定位、档案馆形象的社交媒体传播、社交媒体环境下的公众互动和参与策略等方面,提出了社交媒体环境下档案馆形象塑造与传播策略建议。Internet-based social media provide a new and important platform for building and spread of archives image. The connotation of archives image is defined at first in this paper, the necessity and importance of image building of archives based on social media is also introduced, and then the characteristics of the social media and the current situation of social media construction of archives are analyzed. Finally, the following proposals are put forward: to give an appropriate image positioning, to spread with social media, to develop strategies of public participation and interaction based on social media.

关 键 词：档案馆形象 互联网思维 社交媒体 参与和互动 

分 类 号：G271.2[文化科学—档案学]