互联网时代体育产业融合的动因分析  

Analysis on Cause of Sports Industry Convergence In the Internet Age

作　　者：王晓燕[1] 丁双凤[1] WANG Xiao-yan;DING Shuang-feng(Department of Sports Industry, Guangzhou Polytechnic of Sports, 510650, Guangzhou, Guangdong, China)

机构地区：[1]广州体育职业技术学院体育产业系

出　　处：《特区经济》2019年第7期103-105,共3页Special Zone Economy

基　　金：广州市教育科学规划2016年度课题(1201534369);全国商科教育科研“十三五”规划2018年度课题(SKJYK T-1856);广州市属高校科研项目(1201620671)

摘　　要：互联网时代为体育产业融合提供了良好的契机,技术创新、产业政策、市场差异化、竞争与合作共同促进了体育产业的融合。技术创新是推动体育产业融合的内因,而市场差异化是根本动力,产业政策、竞争与合作是推动体育产业融合的外因。The opportunities in the internet age for sports industry convergence.Technical innovation,industrial policy, market demand, competition, and cooperation, promote the integration of the sports industry. Technical innovation is the primary internal cause, while industrial policy, competition and cooperation are external causes. Market differentiation is the basic power.

关 键 词：体育产业融合 互联网 技术创新 

分 类 号：G80-05[文化科学—运动人体科学]