市场导向对绿色创新的影响作用研究:资源冗余的调节效应  

Research on the impact of market orientation on green innovation: The moderating effect of resource slack

作　　者：郭晶[1] 杨静[1] Guo Jing;Yang Jing(School of Management, Xi’an Polytechnic University, Xi’an, 710048, China)

机构地区：[1]西安工程大学管理学院,陕西西安710048

出　　处：《现代科学仪器》2019年第1期198-202,175,共6页Modern Scientific Instruments

摘　　要：市场导向及企业资源冗余的调节效应对企业绿色创新的影响是绿色发展研究的重要课题,本研究基于江苏、广东、山东、陕西和河南五地企业调研问卷,采用多元线性回归和调节效应的检验方法,对市场导向、绿色产品创新、绿色工艺创新和资源冗余之间关系实证检验。研究结果表明市场导向对绿色产品创新和绿色工艺创新都有正向的促进作用,资源冗余有助于加强市场导向和绿色产品创新以及市场导向和绿色工艺创新之间的关系。研究有助于明确市场导向和资源冗余对于绿色创新的影响机理,丰富绿色创新研究的理论体系。同时,能够为企业实施绿色创新战略提供决策依据。The impact of market orientation on firms’ green innovation and the moderating effect of resource slack are becoming an important research question. Using survey data collected from Jiangsu, Guangdong, Shandong, Shaanxi and Henan, this study conducted multiple linear regression and moderating effect testing method to empirically test the research hypotheses concerning the relationships among market orientation, green product innovation, green process innovation and resource slack. The results indicated that market orientation can enhance green innovation. In addition, resource slack moderates the relationship between market orientation and green product innovation, as well as the relationship between market orientation and green process innovation.The research helps to clarify the influence mechanism of market orientation and resource redundancy on green innovation, and enriches the theoretical system of green innovation research. At the same time, it can provide decision basis for enterprises to implement green innovation strategy.

关 键 词：市场导向 绿色创新 资源冗余 调节效应 

分 类 号：F273.1[经济管理—企业管理]