基于行为意向理论的大学生修学旅游认知特征研究  

Research on Cognitive Characteristics of College Students’ Tourism Based on Behavioral Intention Theory

作　　者：胡文静 HU Wen-jing(Liaoning Normal University,College of History Culture and Tourism,Dalian 116081,China)

机构地区：[1]辽宁师范大学历史文化旅游学院

出　　处：《经济研究导刊》2019年第22期175-179,共5页Economic Research Guide

摘　　要：修学旅游是一种历史悠久同时也是国际上比较流行的旅游形式,而我国现代意义的修学旅游起步较晚,至今还没有形成一定的品牌和规模.从行为意向理论的视角出发,采用在线问卷调查方法,以大学生为调查对象,运用频数统计和交叉分析,对大学生修学旅游认知特征及行为意向进行研究,并从推动修学旅游规范化建设、加强修学旅游利益部门协作、创新修学旅游产品体系三方面提出对策建议,以期为修学旅游的发展提供帮助.Studying tourism is a form of tourism that has a long history and is also popular in the world.However,the modern meaning of tourism in China started late,and has not yet formed a certain brand and scale.From the perspective of behavioral intention theory,this paper uses online questionnaire survey method to take college students as the survey object,and uses frequency statistics and cross-analysis to study the cognitive characteristics and behavioral intentions of college students’ tourism,and promotes the standardization and construction of school-based tourism.The tourism interest department collaborates and innovates the tourism product system to propose countermeasures,in order to provide assistance for the development of tourism.

关 键 词：修学旅游 认知特征 行为意向 问卷调查 大学生 

分 类 号：G645[文化科学—高等教育学]