图文出版盛行下的阅读嬗变及其应对  

The Evolution of Reading and Its Responses to the Prosperity of Illustrated Publishing

作　　者：何国梅[1,2] HE Guo-mei(Research Center of Modern Public Visual Art and Design,Hubei Institute of Fine Arts,Wuhan 430205,China;School of Chinese Language and Literature,Central China Normal University,Wuhan 430079,China)

机构地区：[1]湖北美术学院现代公共视觉艺术设计研究中心 [2]华中师范大学文学院

出　　处：《编辑之友》2019年第8期81-85,共5页Editorial Friend

基　　金：湖北省普通高等学校人文社会科学重点研究基地现代公共视觉艺术设计研究中心基金项目“语图互文:《东方杂志》的图文关系研究”(JD-2018-09);湖北美术学院校级科研项目“视觉文化转向下的图像叙事研究”(2018XJ22)

摘　　要：图像的转向作为当代视觉文化发展的必然之势,使图文出版从少儿读物、美术读物等扩散至一些学理性较强的图书之中,引发了社会阅读的一系列嬗变,使阅读更具跳跃性、复杂化,且呈现出多向互动的特征。这样的阅读变迁"倒逼"现代编辑在视觉观念、视觉素养、图文关系处理上积极进行调适与应对。The turning to images is an inevitable trend during the development of contemporary visual culture,which means illustrated publishing has spread from children’s books and art books to books with relatively strong academic backgrounds. The emergence of this new publishing form has triggered a series of changes in social reading presenting multi-directional interactions, which makes reading become more inconsistent and complicated. Such evolution has "forced" modern editors to actively adapt and respond to visual concepts, visual literacy and graphic relationship management.

关 键 词：图文出版 阅读嬗变 视觉传播 

分 类 号：G237[文化科学]