共享经济商业模式的危机与化解——以共享单车商业模式为例  

Crisis and Resolution of Shared Economic Business Model:Take Shared Bicycle Business Model as an Example

作　　者：刘秀光[1] 刘辛元[2] LIU Xiuguang;LIU Xinyuan(Guangdong Baiyun University,Guangzhou 510450,China;Guangdong University of Petrochemical Technology,Maoming 525000,China)

机构地区：[1]广东白云学院,广东广州510450 [2]广东石油化工学院,广东茂名525000

出　　处：《科学与管理》2019年第4期29-36,共8页Science and Management

基　　金：广东省哲学社会科学规划项目(GD18XYJ16);广东省高等学校特色专业建设项目(CXQX-ZL201708)

摘　　要：货币冲击固然能够造就一种新的商业模式,但如果其中存在着严重的缺陷,那么这种商业模式出现危机和失败也将是必然的。“单车+互联网+电子货币支付”三位一体构成的共享单车商业模式,在许多情况下供给和需求之间难以合理匹配,以及经营过程中出现的不少问题,都是共享单车商业模式的“硬伤”,并由此导致该商业模式出现危机。政府在社会治理方面的创新、运营公司不断修正其商业模式、培养与弘扬共享经济道德和建立电子信息指引系统等,都是化解共享单车商业模式危机的途径。Currency shocks can create a new business model, but if there are serious defects, then the crisis and failure of this business model will be inevitable. Shared bicycle business model composed of "bicycle + internet + electronic money payment" is hard to match the supply and demand in many cases, and many problems arise in the course of operation. All these are "hard wounds" of the shared bicycle business model, which leads to the crisis of the business model. The government's innovation in social governance, the operating company's constant revision of its business model, the cultivation and promotion of shared economic ethics and the establishment of electronic information guidance system are all ways to resolve the crisis of shared bicycle business model.

关 键 词：货币冲击 商业模式 过度创新 危机 共享经济道德 

分 类 号：F820[经济管理—财政学]